This not only celebrates distinct listening characteristics but also helps users to realize that they, too, can be part of a fan group even when they aren't standing next to each other. Only You allows users to learn about and reflect on their music preferences through interactive experiences such as the Audio Birth Chart, Dream Dinner Party, Artist Pairs, Song Year, Time of Day, and Genres/Topics, which display a personalized combination of music/podcast. Spotify recently launched its global marketing campaign "Only You" in 2021, featuring two new in-app functions called "Only You" that focus on reflecting users' listening habits and "Blend" (beta version), a feature that allows users to create a playlist with their friends. Spotify reported that there were more than 365 million active users worldwide in the second quarter of 2021 (an increase of 70 million users from the previous year) (Statista). With marketing techniques that quickly adapt to consumer preferences, the company's active users on the platform continue to grow.
From subscription to relationship marketing, the brand differentiates itself through progressive data-driven campaigns that "sync" with customers' mindsets and behaviors. Spotify is a leading brand in the use of consumer listening data to connect with music fans on a personal level.
0 kommentar(er)
